Full Send Partners Served as the Investment Banker to ShowSeeker on Its Sale to Spectrum Reach, the Advertising Sales Business of Charter Communications
- Andreea Popa
- Sep 9
- 2 min read
Full Send Partners, a leading middle-market investment bank, is pleased to announce it served as the investment banker to ShowSeeker, the leading provider of a cloud-based order management system, in its acquisition by Spectrum Reach, the advertising sales business of Charter Communications, Inc (NASDAQ: CHTR). The acquisition will help evolve the media buying process for advertisers and bolster Spectrum’s delivery of innovative marketing solutions to its clients across the United States.
Key Transaction Highlights
This strategic acquisition will result in a comprehensive end-to-end media intelligence solution, combining ShowSeeker’s cutting-edge media planning, order, and proposal tools with Spectrum Reach’s operational automation suite of automated ad trafficking, creative rotation, media delivery and inventory optimization across all media types, including linear, streaming and other CTV inventory.
Delivery of Innovative Solutions: Integration streamlines media buying for advertisers, enhancing efficiency and value.
Expanded Customer Base: Acquisition expands Spectrum's advertising solutions for businesses of all sizes.
AdTech Expertise: ShowSeeker’s leadership expertise advances Spectrum Reach's transformative goals.
“We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker’s capability to deliver innovative AdTech solutions to all of our current and future customers,” said Dave Hardy, ShowSeeker’s Founder and CEO who will join Spectrum Reach as Vice President and General Manager. “We could not be more thankful to have Full Send Partners as our advisor in this critical transaction. They brought immense value through their knowledge of the complex industry and players, expertise in articulating our company's key growth drivers, and strong process management experience."
Full Send Partners led all aspects of this transaction, from identifying and engaging with investors to structuring an acquisition by the leading industry player.
Deal Team Contact
Bryant Yu
Managing Director and Head of Technology & Media
Full Send Partners
About Full Send Partners
Full Send Partners is a middle-market investment bank that provides M&A, capital raising, buy-side, and strategic advisory services to corporate, entrepreneurial, and private equity clients. With a deep understanding of consumer trends, market dynamics, and brand-building, Full Send Partners delivers outcomes that align with long-term value creation, cultural relevance, and global impact. Blending Wall Street experience with a boutique approach, the firm is committed to delivering exceptional service and results. To learn more, visit fullsendib.com.